I am Researcher

Service/UX Designer
Researcher
XR Developer
Creative Curator

Glad to see you here, I’m Zhang Yu (Yumie). Currently, I have a bachelor’s degree in industrial design. I am passionate about XR development and design and am pursuing a master’s degree in UX Engineering at Goldsmiths, University of London, where I am further developing my technical and engineering skills to complement my design expertise.


Explore more possibilities.

To find, to create.

 I’m looking for more opportunities.

Life is full of surprises, and I'm loving every minute of it!
2016
  • ShanDong University of Art & Design, Bachelor
    While studying industrial design, I was also involved in student journalism. During my studies, I began to consider how design could extend beyond simply creating aesthetically pleasing objects and have a positive impact. Looking back, I'm grateful for the opportunities I had during my university years to learn, develop myself, and connect with others.
2018
  • L’École de design Nantes Atlantique - Exchange
    Ca va! Studying in Nantes for six months was an entirely new experience for me. I enjoyed exploring the scenic Atlantic coastline and immersing myself in a different culture and way of living. However, what made it extra special was being surrounded by classmates from around the globe, collaborating together, and learning from one another.
2021
  • Horizon Research Consultancy Group - Service Designer
    I began my career as a service designer at Horizon Company and was promoted to senior service designer before leaving. Over two years, I had the opportunity to work on diverse projects spanning consumer goods, public administration, and financial services. I developed proficiency in various design methodologies and applied them to real-world contexts to drive innovation and enhance existing systems. It was an invaluable experience, and I look forward to leveraging everything I've learned in my next role. During this time, I participated in 15 projects, with deeply involved in 8 of them, with over 60 users in-depth interviews, 100+ intercept visits, and organized/participated in 4 roundtable discussions and 3 workshops.
2023
  • Goldsmith, University of London, Master
    The next chapter of life is about to begin. Where it will lead, I have no idea - but I'm excited for the ride!

I enjoy joining in on community engagement and volunteerism. I have volunteered at Gallery Weekend Beijing, was recognized as an Outstanding Volunteer. My passion for art education led me to teach art to children in Jinan City’s Zhonggong Town, an experience that was both rewarding and enriching. I also enjoy exploring various creative outlets, I once played the King of the Season in Tagore’s poetic drama produced by Penghao Theatre in Beijing.

Outside the office, you might catch me running, stretching it out with yoga, or enjoying a nice glass of wine – everything in moderation of course! Like any habit, it’s about finding the right balance.

Wine is complex, depending on where and how it’s made. Kinda like people – we all start from the same place but become something unique. My current fave is Gewürztraminer, flavorful as life itself.

Most of all, I value my close ones – family and friends make the every day meaningful. They’re what it’s all really about.

Fancy meeting you here ! How's it going?

I’ve really enjoyed opening up to you! We should keep the conversation going.

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